This website uses cookies that are necessary for the website’s proper functioning, and which cannot be refused. For more information, click here

In 2019 Fragonard Loves Lavender

Fragonard Events


Fragonard has chosen Lavender, the symbol of Provence, as its 2019 olfactory signature.

Lavender growing became more widespread in Grasse in the 19th century thanks to the development of the perfumery industry. Grasse’s perfumers were major consumers of this raw material, appreciated for its many olfactory facets ranging from freshness to earthy and woody notes. Its essential oil was used in numerous creations and its geographical proximity facilitated its sale and distribution. Grasse redesigned Provence’s landscape, painting it with sweeping stripes of purple-blue. In the 20th century, mechanization improved productivity and the lavender growing area expanded accordingly. In Provence, entire families dedicated themselves to growing it and it became their main – and sometimes only – source of revenue. It was the Blue Gold of Provence!

Fragonard has imagined a Lavender 2019 bursting with dazzling harmonies, woven with azure-blue, indigo and purple ribbons... the beautiful shades of blue found at different times of the day in Provence’s stunning summer lavender fields. Myrtle, absinth and clover illuminate an intense heart of lavender, jasmine and gentian, resting on a precious base of rosewood, musk and iris.

LAVENDER 2019 events

• ‘Perfumer’s Apprentice’ workshop

Push open the door to the world of perfume! Discover the perfumer’s ancient know-how and secrets and create your own Eau de Cologne. Led by a perfumery specialist, the workshop promises an unforgettable sensory experience for individuals and professionals alike. The workshops are held at our factory on the Côte d’Azur and at our perfume museum in Paris, and they conclude with a guided tour conducted in any of the world’s major languages.
Duration: 2 hours 30 minutes By reservation on our website: www.fragonard.com

• Olfactory event

Master perfumer’s – also referred to as “noses” – are capable of identifying literally thousands of smells. Their imagination and creativity allow them to assemble an infinite variety of perfumes. Discover the three components of “La Lavande” by Fragonard: azure lavender, indigo lavender and purple lavender.
You can find our “LAVENDER 2019” perfume organ at our factories and museums

Other events